Cultura
de Balance
Brand Identity
April, 2023
“Cultura de Balance” ("Balance Culture") is the brand of nutritionist Ana Lucía Licea. Ana aims to convey to her patients that they can live a healthy and balanced lifestyle by making small changes every day without the need to punish themselves or feel guilty about having dessert or skipping exercise for a day.
“Living in a healthy and balanced way is fundamental to feeling good both physically and mentally.”
Ana Lucía Licea @culturadebalance